This Isn't a Fashion Show, It's Five Years of Sunbleached Clothes (EXCLUSIVE)
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
JiyongKim's sunbleached wearables are artful enough to hang in a museum. Hence, the brand is hosting an exhibition at Pitti Uomo, rather than a fashion show.
