“This Is Where Everything Started for Prada”: Lorenzo Bertelli on the New Prada Galleria
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
14/15
Depth
5/15
5-Axis Cultural Radar
As Prada unveils its new eight-floor complex in Milan’s Galleria Vittorio Emanuele II, Luke Leitch unpacks the company’s strategy for the space with Prada Group CMO Lorenzo Bertelli.

