This 1.9-square-metre home makes Sweden’s housing crisis painfully real
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Swedish housing developer Riksbyggen and BBDO Nordics have turned the country’s housing affordability crisis into three micro homes translating a stark set of statistics into an experiential marketing campaign people can physically step inside. The installations are based on Riksbyggen’s new Square Metre Index, which calculates how much property an average 25-year-old can afford using […]
