‘They haven’t been given the receipts’: Why one brand is auditing its DSPs for greater transparency
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
4/15
5-Axis Cultural Radar
Buoyed by the shift of sports programming to streaming, ad spend on digital video continues to climb, but that growth comes with greater scrutiny around transparency and business outcomes. Case in point: A major beverage company is conducting an independent audit of its digital media ads — including CTV and online video — that ran […]
