They bought property in the metaverse. Then it collapsed
Culture Index
Score Breakdown
Relevance
10/25
Freshness
8/25
Authority
25/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Five years ago, tech angel investor Chris Adamo and a few friends jumped on a burgeoning trend in the digital asset world: they used a virtual real estate broker to buy 23 parcels of property in a metaverse called The Sandbox. He doesn’t remember exactly how much he spent, but it was around $200,000 for the whole group. The real estate, to be clear, consisted of pixelated parcels in “hip,” “trendy
