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These perfumes are bottling the scent of the internet

Dazed / 26 February 2026 / 10h ago
These perfumes are bottling the scent of the internet
Culture Index
66
Score Breakdown
Relevance
21/25
Freshness
25/25
Authority
16/20
Brand Signal
0/15
Depth
4/15
5-Axis Cultural Radar
Relevance Freshness Authority Brand Depth
Drawing inspiration from Skype, WhatsApp, computer dust and data centres, a new wave of fragrances are attempting to capture the intangible scents of the internet
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