There’s No Such Thing As An Inevitable Team In The NBA
Culture Index
Score Breakdown
Relevance
3/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Hoopheads across the nation begin their annual vigil Wednesday in anticipation of receiving the thing they most crave in all the world—a new team to admire, love, fear, and hate simultaneously. And you can't really blame them for their baffled antipathies. Their favorite sport is both defined and repelled by dynastic teams and the silly little debates they shape, which are always on the menu as a
