“There Are No Rules to Being Wild and Beautiful”: Behind the Scenes of KATSEYE’s Pre-Concert Prep
Culture Index
Score Breakdown
Relevance
18/25
Freshness
24/25
Authority
18/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
KATSEYE touched down in Paris last week for their WILDWORLD TOUR show at Accor Arena. As the fourth stop of their landmark concert run, the Grammy-nominated group partnered with ALL Accor, the booking platform and loyalty programme of Accor Group, to nail down the pre-concert rituals that happen moments before they hit the stage.In a hotel suite in SO/ Paris, KATSEYE began by imagining the perfect

