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“There are ebbs and flows to creativity”

It's Nice That 12 October 2026 22h ago
“There are ebbs and flows to creativity”
62
Relevance
18/25
Freshness
23/25
Authority
10/20
Brand Signal
6/15
Depth
5/15
Relevance Freshness Authority Brand Depth
Many of us are very lucky to make a living by creating things and putting our imagination to use. But what happens when a desire for creative inspiration ends up feeling more like an obligation than a liberty? Katie Cadwell, co-founder of branding studio Lucky Dip and The NDA Podcast, has some thoughts on the matter in this week’s Creative Career Conundrums.
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