Them at 25: Jon Ronson’s adventures with extremists made him famous – and Alex Jones, too
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Jon Ronson’s Them was published just months before the world changed on September 11 2001. Its portrait of conspiracy theorists and extremists was eerily prescient.
