The Yzerplan Failed, So It’s Time For Plan Z In Detroit
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
When Steve Yzerman took over as Red Wings general manager in 2019, the state of Michigan embraced him as the man who would return their hockey team to glory, or at least clean up the mess Ken Holland left behind. Some of that was nostalgia for the time he was the Wings' captain, helping them hoist three Stanley Cups. But it was based on something more tangible, too: Yzerman was coming from Tampa,
