“The worst thing you can do is stay unchallenged for too long”
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
10/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Starting and running a studio is aspirational in the creative industry, and while it’s clearly rife with challenges, the creative freedom, voice and opportunity it offers are tantalising. But is now a good time? Katie Cadwell, co-founder of branding studio Lucky Dip and The NDA Podcast, has her say in this week’s Creative Career Conundrums.

