The World Cup tech innovations that will outlast the tournament
Culture Index
Score Breakdown
Relevance
10/25
Freshness
8/25
Authority
25/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
The FIFA World Cup comes to a close on Sunday, as Spain and Argentina face off for the championship. The tournament’s scale is difficult to overstate: More than 75% of the world’s population was expected to engage with it in some way, whether by attending matches, watching on TV, or following online, according to Bank of America Global Research data . Along with memories of unexpected upsets, fest
