The World Cup’s Back, Alright! Uber Kicked Off the Summer of Soccer with a Big Bash
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
25/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
It’s been 32 years since the World Cup has been hosted in this country—and the American pride is reaching fever pitch. While watch parties have been popping up all over the city, the biggest kickoff bash by far was one specific party: literally titled The One Party, hosted by Uber.

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