The World Cup of misinformation
Culture Index
Score Breakdown
Relevance
9/25
Freshness
22/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
One week into the FIFA World Cup, the Argentinian streaming channel Luzu TV was live on the air when host Florencia Peña falsely declared that Lionel Messi’s father, Jorge Messi, had died. Minutes later, Peña said nervously that producers had told her the information via her earpiece, but that she hadn’t seen it herself, that...
