The World Cup Is About Great Players And Nothing Else
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Like every previous edition, this World Cup has been great at producing stories. The most uplifting was the one about the shrinking gap between soccer's established powers and the rest of the world, as told by the group-stage success of the African teams, and most memorably by Cape Verde . You also had the tactical story of the tournament, in how the teams with the most fluid and attractive attack
