The World Cup Is a Milestone Moment for Recycled Polyester
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
25/20
Brand Signal
12/15
Depth
8/15
5-Axis Cultural Radar
With a majority of team kits supplied by Nike, Adidas and Puma all incorporating textile-to-textile recycled polyester, the world’s most-watched sporting event is providing a showcase for the next-gen material's performance and growing use
