The words I learned in the Kingdom
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
6/15
5-Axis Cultural Radar
RIYADH: “It’s strange, the world is like a caravan,” Mohammed said to me. “Whether you are ready to move forward or not, the caravan will.” The stoicism and calm with which he accepted the sometimes harsh realities of life was new to me at the time, coming from a more idealistic, and at times naive, way of thinking. The mindset and philosophy that Mohammed lived by became one of the qualities I ad


