The Wine Wally: Co-op is taking away scariness around wine aisle
Culture Index
Score Breakdown
Relevance
14/25
Freshness
23/25
Authority
18/20
Brand Signal
12/15
Depth
6/15
5-Axis Cultural Radar
Convenience retailer Co-op has appointed Liam D’Arcy as its first ever official Wine Ambassador, in a move that the influencer describes as “bringing new voices into the conversation”. D’Arcy is a popular online content creator known as the The Wine Wally. He has over 100,000 followers on Instagram and over 30,000 on TikTok. Retail Gazette...
