The week’s best brand campaigns
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
4/15
5-Axis Cultural Radar
In this week’s round-up: KFC leans into absurdity with pickle-filled puffer jacket drop KFC has launched a one-of-a-kind “Pickle Puffer” jacket filled with real pickle juice and sliced gherkins to pro

