The two Santiagos: What a shepherd and a fisherman can teach us about leadership
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Two men. Two journeys. Two very different worlds. One is a young shepherd who leaves the familiar fields of Spain to search for treasure near Egypt’s pyramids. The other is an aging fisherman who sails alone into the Gulf Stream after 84 days without catching a fish. Both are named Santiago. Paulo Coelho’s “The Alchemist” and Ernest Hemingway’s “The Old Man and the Sea” could hardly be more differ
