The Trump admin is so toxic, brands now have crisis responses for being used in propaganda
Culture Index
Score Breakdown
Relevance
14/25
Freshness
8/25
Authority
25/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
One of toy company Hasbro’s marquee pieces of intellectual property went through a different transformation than usual last week. Thanks to a series of social media posts by the Department of Homeland Security, Transformers, the venerable robots-disguised-as-trucks franchise, got a full-on MAGA makeover. In one entry, the series’ most recognizable character, Optimus Prime, is covered in DHS logos


