The Trade Desk’s Jeff Green on agency friction, fee pressure and what comes next
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
At Possible in Miami, the high-profile chief talks tensions with Publicis, principal-based buying and the agentic future.
