The Tour de France’s Infernal Present Portends Its Impossible Future
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
SAINT-GAUDENS, France — On Monday morning, the Tour de France's media wranglers sent us all a text announcing something genuinely shocking for such a French organization: They had banned smoking. The ASO said nobody could smoke in the TV areas "in order to combat fire risks," as that day's racing finished 60 kilometers west of the Trévillach wildfire, which has forced over 12,000 people to evacuat
