The TikTok effect: How viral trends are changing visual merchandising
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
The average viral trend lasts just five to 10 days before attention shifts. And with 42% of Gen Z consumers in the U.S. discovering new products on TikTok, the need for speed has never been more critical.
