The Taiwanese pop megastar spreading the hidden Chinese history of Australia’s gold rush to a global audience
Culture Index
Score Breakdown
Relevance
11/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
Jay Chou’s 25 albums have sold more than 30 million copies – and the music video for his latest hit, Gold Rush Town, was filmed at Sovereign Hill.
