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The Swatch x Audemars Piguet Royal Pop isn’t a wristwatch. Will the hype die off?

Glossy 15 May 2026 5d ago
The Swatch x Audemars Piguet Royal Pop isn’t a wristwatch. Will the hype die off?
66
Relevance
22/25
Freshness
12/25
Authority
18/20
Brand Signal
11/15
Depth
3/15
Relevance Freshness Authority Brand Depth
Robertino Altieri, founder and CEO of the watch marketplace WatchGuys, joined the Glossy Podcast to discuss how the watch community is responding to the Royal Pop and what the collaboration says about the state of the watch industry.
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