The surprising design history of the Campari Soda bottle
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Architect Carlo Ratti investigates how the Campari Soda bottle became a part of everyone's favourite summer ritual –and explores its secret Fascist design origins
