The surge of video podcasts raises an awkward question for the industry: Why do we still call them ‘podcasts’?
Culture Index
Score Breakdown
Relevance
24/25
Freshness
8/25
Authority
22/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
With Netflix now streaming original podcasts and Apple announcing a “category-leading video experience” on its app this spring, the meaning of the word “podcast” has grown increasingly diffuse. It was


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