The ‘Summer of Sport’ Has Changed Game Day Style
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
25/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
The World Cup and NBA Finals sparked a renaissance in dressing up for sporting events (or just dressing sporty) among WAGs, athletes, and fans alike.


