The Strategy Behind Nike’s Colossal World Cup Bet
Culture Index
Score Breakdown
Relevance
10/25
Freshness
16/25
Authority
25/20
Brand Signal
11/15
Depth
7/15
5-Axis Cultural Radar
A blockbuster spot featuring superstars from Kylian Mbappé to Kim Kardashian is just part of the US sportswear giant’s huge bet on a blend of football and culture to connect with consumers on its home turf and beyond as it seeks to use the biggest World Cup in history to reignite brand heat and sales.
