The State of Watches in 2026
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
25/20
Brand Signal
4/15
Depth
5/15
5-Axis Cultural Radar
Brands are becoming increasingly reliant on the high-end watch enthusiast, as analysts warn 2026 could be the industry’s toughest year. But at the annual Watches & Wonders fair, an opportunity is emerging for premium players.
