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The SS27 Trends: What Comes After Fashion’s Hottest Season Ever?

Hypebeast 27 July 2026 17h ago
The SS27 Trends: What Comes After Fashion’s Hottest Season Ever?
75
Relevance
15/25
Freshness
24/25
Authority
18/20
Brand Signal
12/15
Depth
6/15
Relevance Freshness Authority Brand Depth
Paris and Milan gave us our first breeze of SS27 menswear, and the season's strongest trends are already in the air. As I filtered through dozens of shows and lookbooks, my overarching observation of the season was that the latest collections appear far more dialed into summer than what was presented in SS26, when some of our top trends included regiment coats, leather pants, and “granny knits.” W
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