The Soft Power of BTS
Culture Index
Score Breakdown
Relevance
14/25
Freshness
8/25
Authority
25/20
Brand Signal
4/15
Depth
4/15
5-Axis Cultural Radar
The mega-popular K-pop stars have been on hiatus for nearly four years. Their new album, “Arirang,” tests the group’s staying power in the global cultural marketplace.
