The six ways Lionel Messi has revolutionized U.S. soccer — The Soccer Weekender
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
On Tuesday, Messi will take his final bow for Argentina, and an era that began before his youngest teammates were born comes to an end
