The Scoop With Nikki Campbell and Sophie Coote: On SIR.’s First Solo Paris Showroom
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
25/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
This week’s guests are Nikki Campbell and Sophie Coote, who, in 2014, co-founded the contemporary womenswear brand SIR. after seeing a gap in the market for minimalist separates, intimates, and ready-to-wear (which make up the acronym SIR.!)


