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The Scoop With Nikki Campbell and Sophie Coote: On SIR.’s First Solo Paris Showroom

Vogue 25 September 2026 1h ago
The Scoop With Nikki Campbell and Sophie Coote: On SIR.’s First Solo Paris Showroom
78
Relevance
14/25
Freshness
25/25
Authority
25/20
Brand Signal
11/15
Depth
3/15
Relevance Freshness Authority Brand Depth
This week’s guests are Nikki Campbell and Sophie Coote, who, in 2014, co-founded the contemporary womenswear brand SIR. after seeing a gap in the market for minimalist separates, intimates, and ready-to-wear (which make up the acronym SIR.!)
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