The rise of the ‘outsider AAA’ studio, from The Witcher to Crimson Desert
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
A new breed of studio from outside gaming's traditional heartlands is making epics like Black Myth: Wukong, Phantom Blade Zero, and Kingdom Come
