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The Rise of the “As Seen on TikTok” Sticker

New Yorker Culture 08 July 2026 12h ago
The Rise of the “As Seen on TikTok” Sticker
61
Relevance
0/25
Freshness
25/25
Authority
25/20
Brand Signal
9/15
Depth
2/15
Relevance Freshness Authority Brand Depth
A promotional sticker used to mean that a book had been discovered. Now it means that a book was designed to be.
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