The rise and rise of the stunt product
Culture Index
Score Breakdown
Relevance
19/25
Freshness
21/25
Authority
10/20
Brand Signal
2/15
Depth
5/15
5-Axis Cultural Radar
From cod fillets to phone cases, brands are using real products, not gimmicks, to create cultural relevance and fandom. And, unlike other stunt advertising, it’s all about longevity
