The rise and fall of BrewDog, the role of brand community, and the lessons for marketers
Culture Index
Score Breakdown
Relevance
25/25
Freshness
25/25
Authority
16/20
Brand Signal
0/15
Depth
7/15
5-Axis Cultural Radar
News that BrewDog has put itself up for sale shows a brand in distress, but there are lessons to be learnt about the power of building a genuine community that helped the brewer scale in the first pla
