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The Ringer bets on Substack’s network over its own website

Nieman Lab 22 October 2026 11h ago
The Ringer bets on Substack’s network over its own website
60
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
5/15
Relevance Freshness Authority Brand Depth
“Very interesting that The Ringer’s writers write on Substack and not…The Ringer.” “What’s the point of the website then?” “Hold up. You’re telling me The Ringer would rather make money on writing than not make money on writing?” These were some of the responses after The Ringer’s Zach Lowe announced his new newsletter. The Lowe...
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