The real winners of March Madness? Brands that move fast on NIL deals
Culture Index
Score Breakdown
Relevance
15/25
Freshness
16/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
March Madness is becoming a more integral part of the brand marketing playbook, as NIL deals make it easier for startups to find a way into the cultural conversation around the NCAA tournament. Here's
