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The Real Reason Ulta Beauty World Was a Hit

Business of Fashion 23 April 2026 7h ago
The Real Reason Ulta Beauty World Was a Hit
67
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
6/15
Depth
2/15
Relevance Freshness Authority Brand Depth
This week, Priya Rao dives into the latest experiential beauty festival, Beiersdorf’s Nivea problems and Salone del Mobile’s perfume plays.
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