The Public Isn’t Buying What Nike Is Selling. Can That Change?
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
15/15
Depth
7/15
5-Axis Cultural Radar
Nike CEO Elliott Hill publicly exuded plenty of confidence during the company’s crucial third-quarter earnings call. That didn’t stop the brand’s stock from hitting an 11-year low.


