The Powerful Connection Between Smell & Memory
Culture Index
Score Breakdown
Relevance
3/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
One thing I didn’t get a chance to work into my post about the unexpected memory bomb triggered by my spice drawer was the tight, deep connection between smell and memory. I first learned about this relationship in college when I read A Natural History of the Senses by Diane Ackerman for a class. It’s still one of my favorite books. Here’s some of what she has to say about smell: Smell is the most

