The Playful Makeup Trend is Beauty’s Rebuttal to “Clean Girl” Minimalism
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
25/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
From makeup artist Sophie Sinot to Ngozi Esther Edeme, the playful makeup trend is all about experimentation with bold color, jeweled appliqués, and fun finishes.
