The Original ‘Hockey Night In Canada’ Takes Its Dying Breath
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
For nearly as long as Canadian homes have had televisions, hockey fans have been able to spend their Saturday nights watching the country's teams on the public broadcast channel CBC. Initially a branding for CBC's radio coverage of the NHL, Hockey Night In Canada debuted on TV in 1952, and since then it's become a national institution—think Monday Night Football crossed with Jeopardy! , times two.
