The Ordinary opens fake grocery store – puts $175 banana on sale
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
12/15
Depth
6/15
5-Axis Cultural Radar
The Ordinary has opened a series of fake grocery stores to challenge inflated beauty pricing with a campaign built around wildly overpriced everyday products. Called The Markup Marché, the activation sees the brand turn bananas, coconuts, avocados and toilet paper into premium-priced “wellness” items, complete with elevated product names and luxury-style packaging. A banana becomes […]
