The O2 VP of brand & marketing talks Country 2 Country taking over the O2 arena
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
3/15
5-Axis Cultural Radar
Country is having a moment right now. It’s everywhere, from the radio to fashion trends. Country 2 Country (C2C) is the biggest country music festival in Europe, playing in venues across the UK, inclu
