The NYC scale model that’s gone viral was built by a truck driver. Now it’s in a museum
Culture Index
Score Breakdown
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
12/15
Depth
4/15
5-Axis Cultural Radar
For more than two decades, truck driver Joe Macken spent his free time building a massive scale model of his native New York City out of balsa wood and foam board. When he finished, his daughter convinced him to show off the sprawling basement creation—encompassing over 800,000 structures— on TikTok . The video clips almost immediately went viral. Now Macken’s model is on display at the Museum of
